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BIG NEWS: Paddle acquires ProfitWell to "do it for you"
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Successful D2C subscription companies drive growth with ProfitWell.

Outcome-centered products that reduce churn, optimize pricing, and grow your subscription business end-to-end.
  • 37%
    Average increase in recovery rate using ProfitWell Retain to win-back customers.
  • 52%
    Average increase in revenue per user after implementing results from Price Intelligently.
  • 2.3k
    Bugs squashed to make ProfitWell Metrics the most reliable reporting on the market.
Used by D2C companies that value reducing cancellations and accurate reporting
  • ClassPass
  • Shipt
  • masterclass
  • Gaia
  • Meetup
  • Skillshare
  • Eero
  • MindValley
  • Backstage
  • Canary
  • Kahoot!
  • Roll20
  • Photobucket
  • Asics

Real talk

Comprehensive and accurate subscription reporting - all for free.

Understand your subscription growth at a high and granular level to do more of what's working and less of what's not.

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  • Retention and Cohorts

    Understand how long your customers are sticking around and where you can improve your churn.

  • Complete Revenue Reporting

    High level and granular reporting on all aspects of MRR - new, existing, upgrades, downgrades, etc.

  • Unit Economics and KPIs

    Trace your Lifetime Value, ARPU, and the like over time.

  • Deep Segmentation and Plans

    All customers are enriched with demographics data, allowing you to segment your metrics to your heart's content.

  • Engagement and Active Usage

    Track usage and engagement in the context of customer size, ARPU, plan, and 107 different segments.

  • Extensive benchmarks

    Compare your unit economics to comparable companies in aggregate at similar points in their lifecycle.

We're here to help you look good when it comes to subscription growth

Use our free tools to discover growth opportunities. All of our paid products have pricing directly aligned with your outcomes.

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Retain®

Retain combines world-class subscription expertise with algorithms that leverage millions of data points to win-back your customers.

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Recognized®

Audit-proof revenue recognition. Whether for your board or your investors, our team of accountants and engineers have your back.

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Price Intelligently

We make optimizing your pricing strategy easy by providing you with the software and team to fully utilize this often overlooked growth lever.

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All your subscription reporting – right in your pocket.

ProfitWell's mobile app allows you to track your subscription growth on-the-go, setting alerts to make sure you're aware of serious changes that need your attention.

We know D2C Subscriptions.

We study subscription businesses more than anyone on the planet. We then publish those findings and bake them into our products so we can all learn together.

More from our content
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Pricing Page Teardown: How Peloton outflanked SoulCyle with the right revenue model
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Credit card failures - the lurking revenue problem
We think about subscription growth more than anyone else out there.
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Dedicated D2C subscription expertise each step of the way

Our group of subscription economists live for helping you with the grittiest questions when it comes to subscription growth - whether it's data on how you stack up compared to similar companies or benchmarks on what works (and doesn't) in the market.

Schedule some time

Ready to get moving with reliable subscription reporting? You should try out ProfitWell Metrics.

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