Paddle & ProfitWell merge to “do it for you.”

We're joining forces to make running and growing your subscription business automatic.

Used by subscription companies who grow quickly by focusing on what matters

Why merge?
We’ll do better, together.

Our industry wants to make "billing your engineers will love". They want to enable your operations team to figure out how to handle taxes, payments, credit cards, rev rec, checkout, pricing, and the like.

While admirable, have you ever worked with someone who'd rather work on billing, instead of tougher, higher impact problems?

We think your team would rather focus on your customers and product.

We’ll be the most helpful brand in SaaS — because we’ll do it for you.

Paddle and ProfitWell are coming together, because both companies prefer to skip to the end - we're making subscription billing, tax, payments, and growth products that “do it for you.” In turn, you focus on what really matters.

Learn more about ProfitWell and Paddle Use data to stop guessing and start growing.

See a documentary on how the merger came together

We filmed the whole acquisition process and created a documentary to share the ins and outs of negotiations and our future vision.

Any questions?

Who is Paddle and what do they do?

Paddle is a subscription billing and payments company that’s built differently than the rest of the industry, because of their focus on “do it for you.” They’ve been able to transform payments infrastructure into a growth lever by combining checkout, tax, subscription management, currencies, support, and a host of other pieces. Paddle has 275 remote team members serving more than 3,000 sellers in 245 countries and territories globally. They’re backed by KKR, FTV Capital, Kindred, Notion, and 83North.
Why did you choose to sell to Paddle?

We weren’t looking to sell, but definitely needed more resources to accelerate our mission to help subscription companies grow automatically. As we headed into that process, Christian - Paddle’s Founder and CEO - and Patrick - ProfitWell’s Founder and CEO - started having conversations about working together.

When Patrick first met Christian, he was the first person who didn’t work at ProfitWell who finished his sentences when it came to how the industry was failing to properly help subscription companies. Growth has become more difficult and complex, but businesses are facing more and more distractions from what truly matters - your team, customers, and product.

Instead of mitigating these distractions, our industry has created products to make “billing your engineers will love” or “make it easier to become a billing expert.” While admirable, you shouldn’t need to become an expert in tax, billing, credit cards, and the like. You also probably haven’t met an engineer who’d rather work on billing, instead of tougher, higher impact problems.

Paddle and ProfitWell are coming together, because both companies prefer to skip to the end - we want to be the most helpful brand in SaaS by making subscription billing, payments, and growth products that “do it for you.” We’ve already been on this journey separately, but felt like this was truly a partnership where the whole was greater than the sum of the parts.
How does this affect ProfitWell’s mission?

We’re accelerating and expanding our mission to help subscription companies grow automatically. We’ll now have direct access to the billing stack, which grants the tools we’ve been building deeper access that couldn’t be possible with a simple integration partnership. That being said, we’ll continue to support and expand our integrations with other billing partners, as we believe an open ecosystem is best for the subscription community.

Maybe the best part: we’ll now have considerably more resources - going from bootstrapped to venture backed - so strap in for a fun ride.
How does this affect ProfitWell’s customers?

Short answer: your experience will only get better. We’re now backed by more capital, so our roadmap should accelerate (and those things we haven’t gotten to will materialise finally :)). We’ll also be able to do new and higher impact things for those that adopt Paddle’s Merchant of Record. This’ll always be a choice though. We will continue to support and deepen any and all subscription billing integrations. We’re even building more of them. Our API will continue to be wide open (and free).

We believe an open ecosystem is best for the subscription economy, so no matter your billing system, your experience with Metrics, Retain, Recognized, and Price Intelligently will only get better and deeper.
Will ProfitWell Metrics stay free forever?

Yes. Just because we have more resources, doesn’t mean our philosophy around only making money when you make (a lot) more money changes. In fact, you’ll actually get more for free as we now can staff more engineering resources to our free product.
Will ProfitWell users receive Paddle at a discount?

Short answer: yes. Longer answer is that because of the depth of integration we’re able to do, a lot of ProfitWell products (which are pay-for-performance) will work more effectively (read: make you even more money). Given the relationship, we’re also able to save on costs, which will be passed on to joint customers. To learn more, feel free to sign up for a demo here.
Where does Paddle operate?

Paddle’s remote-first team is based across 13 countries globally with the majority of our team based in Europe. Paddle has two Hubs (offices), one in London (UK) and in New York (US). With ProfitWell, Paddle will now have additional Hubs in Boston, Salt Lake City, and Rosario (Argentina).
Will the ProfitWell leadership and team stay at Paddle?

You can’t get rid of them that easily. The entire ProfitWell team is coming along for the ride. Patrick (ProfitWell’s CEO) will be joining Paddle’s board and become Chief Strategy Officer, Facundo (CPO) will become Paddle’s Chief Product Officer, and Peter (CRO) will continue to lead revenue for ProfitWell’s products as an executive on Paddle’s commercial team.

We have a lot of work to do, not only to merge the teams, but to build towards our vision. If you’d like to join the journey, job postings are here for Paddle and ProfitWell.